THE LAKEHOUSE are creative consultants and a full service creative agency based in Düsseldorf.

Our leadership team has over 60 years of combined experience in advertising, marketing and consulting at almost every major network agency you can think of: from AKQA to Grey, thjnk, BBDO, TBWA, Serviceplan to Saatchi & Saatchi.

We have been working closely together with ECOVACS Europe since 2020 as their creative agency. During this time we helped them build their brand in Europe allowing them to establish themselves, and unlock growth, in this exciting market.

As their creative agency our focus is to helping this strong Chinese brand become culturally relevant in Europe and ensuring we maximise the impact of all communications. Our remit is wide and spans across the on and off-line spaces, including brand building, sales activation, as well as wide range of social activities.

Please have a closer look at a selection of our work below.

Our first project for ECOVACS was a Christmas activation in December 2020. Within four weeks from briefing to go live we’ve developed a successful activation campaign which led to more that 20,000 submissions (= new leads) at a cost of well under 2 euros media invest per lead. (Case website here.)

Another quick turnaround for Prime Day 2021: We utilized exisiting footage and developed a two-phased, pan-European sales campaign for Amazon’s Prime Day in no time.

In 2021, ECOVACS asked us to develop a digital launch campaign for their new flagship product: the T9 robotic vacuum cleaner. After having developed a variety of routes (incl. strategy, positioning, messaging and creative alternatives) our a full digital funnel campaign went into production. We developed cross-funnel campaign assets (Facebook, Instagram, YouTube, TikTok, Google Display Netweok etc.),  which led users across Europe to a multi-language landing page optimized for conversion.

For promoting their products in social media, ECOVACS needed a flexible platform which could integrate existing assets in a new way. Based on the ECOVACS brand identity, we developed a toolkit for an easy-to-create and easy-to-recognise collage-based format which is adaptable for any product, any format and any target group.

In 2022, ECOVACS added a whole new category to its product range. The Airbot Z1 is a mobile air cleaning robot. We developed the European launch campaign for the new member of the ECOVACS family.

In summer 2022 ECOVACS wanted to promote it’s flagship product, the DEEBOT X1 OMNI, in social media. For this, we developed two concepts which led to a rapid in-house production of several videos for ECOVACS‘ key European markets.

For Black Friday 2022, we were briefed to integrate ECOVACS‘ new slogan „When you advance, you win“ into a pan-European campaign. THE LAKEHOUSE transcreated the slogan into several European languages and produced video assets for the upper part as well as static assets for the performance part of the funnel.