Having a point of view on the world, challenging gender stereotypes, and elevating the role of the brand far beyond the physical product

A bold shift from advertising to creating highly engaging entertainment, allowing Xbox to cut through in a highly competitive environment

Leveraging real-time data to create a disruptive experience that stands out, entertains, and got Britain talking about BA (at a time when nobody was…)

The challenge with many medical conditions is that they are hard to relate to – MS Australia found a simple yet impactful way of solving this

Mucinex showed customers that they understand their needs beyond the product, thereby helping them stand out in a heavily cluttered environment

Elevating the role of Claritin beyond product features by talking about their beliefs, thereby allowing them to connect with consumers emotionally

TAC Australia: PSA announcements tend to be dull and are consequently ignored by most – the Australian Transport Accident Commission shows us that this doesn’t always have to be the case…

Barbie is on a mission to challenge gender stereotypes, giving the brand real purpose and creating a powerful cultural relevance

During the lockdown IKEA masterfully showed their customers that they truly understand them, by giving them what they need, when they need it

LEGO brought to life their Vision ‘Inspire and develop the builders of tomorrow’ to deliver a powerful and emotionally engaging experience

A master class in leveraging both consumer and seasonal insights to deliver an incredibly entertaining experience that the world spoke about

An absolute classic that shows us how something as simply as a creatively excellent piece of online content can get a nation talking about a brand

A bold – and somewhat cunning – move by Burger King, placing them side by side with the market leader, and then even coming away as the ‘bigger’ brand